There hasn't been another app that has grown exponentially in such a short period of time as TikTok has. In just a few years, it has more than 800 million registered users worldwide. " target="_blank">reference] It's comparable to bigger social media apps like Facebook and Instagram. So it's only logical to use it as a way to reach a bigger audience for your real estate business.

At first, migrating your business to this platform might feel scary – and risky. But every content can be adapted to TikTok to help expand the business.

In Short Words, What Is TikTok?

TikTok is a social media app that allows users to upload 15 to 60-second videos. A key characteristic of TikTok is that you can place audio in your videos. It can be a song or regular voice audio, what matters is to make creative and interesting content. These videos are mostly funny and unusual from anything you've ever seen on other social media platforms.

Most of TikTok's users are aged between 16 to 24 years old. Most of them might not have money to afford real estate at the moment. Just remember that having exposure and growing an audience will always be good for business. Besides, there are still older people using TikTok, and they are potential clients as well.

How To Use TikTok For Real Estate Marketing

You can use this platform to deliver any kind of content if it's well done. There are probably not too many real estate agents here like in other apps like Instagram or Facebook. See this as an advantage, this is your chance to be a pioneer and to reach a younger audience.

Study the Platform

Just start using the app like you normally would, but this time try to study it. Take a look at the content that's being made, the language they use, the topics they carry. There's no point in creating content if no one's going to watch it, so it's safer to study the platform first.

Understand Hashtags

Hashtags on TikTok work the same as on Instagram. People can follow hashtags and popular hashtags will be displayed more often to users. Just search for #realtor and study their content. See which content gets has more engagement and which hashtags they're using.

Here's a tip: Videos are mostly everything on TikTok. That means that you should keep your captions short and concize to have more space for hashtags. The more hashtags you use, the better. You could also try creating your own hashtag challenges and see how that goes.

How to use TikTok for Real Estate Agents [ Step by Step TUTORIAL + Marketing Strategy ]

Create Valuable Content

People from Generation Z are harder buyers to please. They want valuable and entertaining content or you lose them. Fun and creative content that adds real information to their lives are very appreciated. Some content ideas include:

* Make a professional and short video tour to one of your properties. Find good aesthetic music for your video and now you have TikTok-quality content.
* Behind-the-scenes content where you show your viewers the things that clients don't usually see. The funnier the better.
* Using kinds and pets in your videos will add a lot of traffic. Be creative and think of a way to use a pet in a video. For example, you can show a dog inside a property to show that it's pet-friendly.
* Teach something that you think your audience doesn't know. They're mostly young, think about something you wish you'd known sooner in life and deliver it gracefully.

As you can see, TikTok seems like the total opposite of LinkedIn. It's a new way to see businesses. To see clients and sellers being humans and having fun. Don't be shy to try something new. This could be a fun experience waiting around the corner and the opportunity that your real estate business needed.